LA is the Creative Capital of the World
72andSunny collaborated with Mayor Garcetti and The Mayor’s Fund for Los Angeles to stake LA’s claim as the world’s creative capital. Together we designed a logo and program that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities.
Space To Create
LA never had an official symbol to reflects its modern identity. Our design is a canvas for creativity and an invitation for collaboration — it comes to life when filled with the people, places, and things that define LA today.
The Platform
The LA Original program is dedicated to helping support creative entrepreneur programs across Los Angeles.
All proceeds from the LA Original program received by the Mayor’s Fund for Los Angeles will go to supporting the Downtown Women’s Center’s “Made by DWC” program that teaches job training and maker skills to women transitioning out of homelessness.
Press
AdWeek
AdAge
Fast Company
Hypbeast
Agency 72andSunny
Advertiser LA Original
Media 60s spot, Print, OOH
Role Print design, mechanical builds and retouching
Awards:
annes Lion-Silver (Film Craft) Cannes Lion-Silver (Film) Cannes Lion-Bronze (Music) Cannes Lion-Shortlist (Digital Craft) One Show-Gold Pencil (Long Form Film) One Show-Gold Pencil (Design) One Show-Silver Pencil (Cinema Advertising) One Show-Silver Pencil (Short Form Film) One Show-Merit (Integrated Branding) AICP-Editorial AICP-Design Shots Awards-First Place (Online Commercial)
Press
Mashable
Creativity
Agency 72andSunny
Advertiser Google / Google Creative Lab
Media 120s spot, print, ooh
Role Print + digital mechanical builds & retouching
LOVE IS OUT THERE 120SEC
What started as a modest logo design to be used on a water bottle to raise money and build awareness in the fight against the controversial Keystone XL Pipeline literally took on a life of its own. It was quickly adopted and used in grassroots banners for protest marches. And as the fight gained momentum it was proposed to be the main element used by John Quigley also working with the Cowboy-Indian Alliance and Bold Nebraska to create a massive piece of crop art sending a message to President Obama: No KXL! It then became the centerpiece in marketing used in the Harvest The Hope benefit concert held on Art Tanderups farm. The very same farm where the massive art installation lived. One of the many farms, waterways and Indian lands the Keystone XL pipeline is threatening. Add Willie Nelson, Neil Young headlining along with supporting acts Lucas Nelson & The Promise of The Real and Frank Waln the Harvest The Hope #NoKXL Benefit was a success! And the fight and awareness were indeed ramping up to say the least.
Client Cowboy & Indian Alliance
Agency Freelance
Role Logo Design
Agency 72andSunny / HECHO EN 72
Print book team
David Carson Creative Director/Designer
Rich Vollaire Design
Evan Farrel aka Kidwiseman Design
Jacqueline Kynoch Production/Design
Phil Libertore Design
Tate Roda-Munar Design
Ingrid Chang Design
Zak Bam Design
Nick Bernal Production/Design
72andSunny creatives along with Illustrators Kate Prior, Brosmind, Geo Law, Damien Weighill and Jeremyville created beautiful and fun ads for Google Home which ran in the Children's section of the New York Times.
Agency 72andSunny CD Kristian Grove, Designer Vincent Barretto, Print Producer Kaye Shoults
Client Google Home
Media Newsprint
Role Retouching, Print Production
OOH mechanical builds, layout, image upres and retouching.
Agency 72andSunny
Role Retouching + Print production
eBay Motors and Construction Publication Ads
Agency 72andSunny / Hecho Studios
Role Mechanical Builds, Retouching
UBER Latin America OOH
Agency 72andSunny / Hecho Studios
Role Mechanical Builds, layouts, retouching
SONOS OOH
Montgomery Tunnel, Union Station and various placements
Agency 72andSunny
Role Mechanical builds, retouching, layouts
